“Jill Dyché’s The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché’s well-written, pragmatic approach to understanding. The CRM Handbook: A Business Guide to Customer Relationship Management. Front Cover · Jill Dyché. Addison-Wesley Professional, Aug 9, The Crm Handbook. Front Cover. Jill Dyche. Pearson Education, Limited The CRM Handbook: A Business Guide to Customer Relationship Management · Jill.

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Jill did a very good job of covering all subject areas on the different topics of CRM. Then you need to read this book! Students, buy or rent this eText. Selected pages Title Page. The reader will be rewarded with advice drawn from real-world experience—both successes and failures. Jill provides acomprehensive, practical, If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. This book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management.

The Crm Handbook – Jill Dyche – Google Books

Terms were well explained so that someone with no prior CRM experience could easily understand the text. Series This product is part of the following series. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.

The various roles CRM plays in business, and jipl it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way handbooi read this book at a time when we were relooking at our customer information strategy.

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She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. Those needs will evolve, of course, but companies will always need the basics that have been discussed. That’s the challenge and the sole goal of Customer Relationship Management.

And yes we are once again using the term ‘CRM’. This makes her uniquely qualified to write about how it should all come together. This book is written for those who are time-constrained and quick on the uptake–everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. I shudder to think at the dollars that have been wasted over the years on Cr projects and how much will be wasted in the future by executives who won’t read The CRM Handbook.

CRM Handbook, The: A Business Guide to Customer Relationship Management

This book is written for those who are time-constrained and quick on the uptake—everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives. Sign Up Already have an access code? The reader will be rewarded with advice drawn from real-world experience–both xrm and failures. Too few authors level with readers about pitfalls! Account Options Sign in. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.

The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. Addison-Wesley Information Technology Series. To compete in today’s competitive marketplace, customer focus is no longer simply nice to have–it’s a fundamental mandate. Jill did a very good job of covering all subject areas on the different topics of CRM.

She is a good communicator! I view the book as having multiple benefits. One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the jull.

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Too few authors level with readers about pitfalls!

Her writing communicates subjects and topics in a very easy to understand way. To compete in today’s competitive marketplace, customer focus is no longer simply cgm to have—it’s a fundamental mandate.

The New Spin on Customer Loyalty. The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. The Crm Handbook Dyche No preview available – Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching handboo, courses and assessing student learning.

Username Password Forgot your username or password? The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

Business Issues Computer Science. Click on a series title to see the full list of products in the series.

As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology. From Operational to Enterprise: Table of Contents Acknowledgments.

It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. At times, I felt like I was listening to her speak or discussing a subject. Her writing communicates subjects and topics in a very easy to understand way.

Last modified: September 30, 2020