New book from the SAS Press Series: CRM Segmentation and Clustering Using SAS Enterprise Miner. Understanding the customer is critical to your company’s. CRM Segmentation and Clustering Using SAS Enterprise Miner by Randall S. Collica, , available at Book Depository with free. Understanding the customer is critical to your company’s success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly.

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Customer Segmentation and Clustering Using SAS Enterprise Miner, 2nd Edition – O’Reilly Media

Description Understanding the customer is critical to your company’s success. You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today’s businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J.

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Berry, is sectioned into three parts. Part ysing reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes.

Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software. This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective usinh.

CRM Segmentation and Clustering Using SAS Enterprise Miner – Randall S. Collica – Google Books

Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should uslng basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is segmentatikn. The Best Books of Check out the top books of the year on our page Best Books of Product details Format Paperback pages Dimensions Looking for beautiful books?

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Other books in this series. Review quote “Using nontechnical terms, this book skillfully guides the user through the powerful SAS Enterprise Miner software to answer critical questions such as ‘What are the characteristics of my best customers?

Customer Segmentation and Clustering Using SAS Enterprise Miner, 2nd Edition

The ease and precision with which these techniques are explained will be appreciated by marketers, managers, analysts, and anyone else whose role it is to turn customer data into actionable knowledge.

For those who seek practical techniques and rich examples for applying statistical concepts to common marketing and CRM challenges, this book is clusteringg to become an essential reference. Book ratings by Goodreads.

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Last modified: June 29, 2020